Bethesda DoubleTree Hotel and Executive Meeting Center
| Location: | Bethesda, MD |
| Rooms: | 269 |
| Equity Invested: | $32.0 MM |
| Property Sale: | $67.1 MM |
Investment Results
- 20.0% IRR
- 2.5x multiple on invested equity
- NOI increased 210% from by year 3
Opportunity
- Acquired below replacement cost via broken auction
- An underperforming hotel
- Under branded independent
Value Added
- Reimagined wellness theme
- Created tier 1 meeting programs and center
- Allergy-free initiatives
- Increased leisure penetration with cutting-edge internet marketing
