Location:Shanghai, China


Reservation system database company connecting hotels in mainland China
Founded Company
Sold to private equity and then strategic

Investment Results

  • 25% IRR
  • 2x return on invested Equity


  • To bring in country and global distribution to mainland China hotels
  • Travel agents are unable to determine room availability across mainland China without calling
  • No central database with room availability and pricing in China

Value Added

  • Built the first central reservation system in China
  • HUBS1 CRS was the leading web-based, real-time central reservation system in China
  • Thousands of travel agents and hotels are part of the system

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